Introduction The evolution of storytelling: From traditional media to digital platforms.How audience consumption habits have dramatically changed in the last decade.The challenge for content creators: How to keep storytelling relevant.When growing up going to the movie was a big event. At...

Introduction: Entrepreneurship is often portrayed as glamorous and exciting. Social media is filled with success stories, images of luxurious lifestyles, and influencers preaching about how starting a business is the key to freedom and wealth. The allure is strong—everyone from...

The media industry is rapidly evolving, driven by digital innovation, changing audience habits, and increased competition. Starting a media company in this landscape requires more than just a passion for storytelling—it requires strategy, adaptability, and a keen understanding of the...